Maybe we shouldn't have called it Campaign Manager, but it accurately
describes a variety of tasks that this feature performs. Imagine the possibility
of emailing your contact list---perhaps it's a specific list such as your
suppliers, and conducting an opinion poll. The survey is conducted online, with
the results compiled into a database. No additional input is required on your
part. Your suppliers answers the questions asked on the survey, and the
responses go directly into the database.
Now imagine, one of those suppliers who replied to the poll, gave a positive
response to a question you asked regarding their interest in receiving
additional information regarding a new product your company is considering
offering. When the new product is released, you simply generate a personalized
email to the supplier. Talk about direct mail!
There is a multitude of ways to utilize Campaign Manager from polling your
co-workers locally as well as remotely, to testing new marketing concepts, the
end result is the same. With the data in hand, you have the power to make better
informed decisions for your company.
Here are some of the most popular reasons that 4intranet clients
survey:
- To solicit opinions on new product ideas
- To test new marketing program concepts
- To evaluate and address employee concerns on any number of topics
- To boost employee morale by having them know their opinions matter
- To receive rapid feedback on product or marketing
direction
